In den letzten Wochen gab es intensive Diskussionen zum erstaunlich guten Artificial Intelligence Chart namens „Open AI“ Chat, welcher unlängst veröffentlich wurde und alles bisher Dagewesene in den Schatten stellt.
Ein bestätigendes sowie verblüffendes Ergebnis
Wir haben dem Chart-Bot einige Fragen zum Thema Außenwerbung gestellt. Ebenfalls haben wir getestet, ob er eigene kreative Marketinginhalte erstellen kann. Das Ergebnis war einerseits bestätigend aber auch verblüffend:
- Bestätigend war, dass die AI klar die Vorteile von DOOH gegenüber OOH benannt hat
- Verblüffend war, dass die AI auch in der Lage ist selbstständig kreative Inhalte zu erstellen
Im Folgenden finden Sie einige gekürzte und übersetzte Antworten aus dem Interview mit dem AI-Chat sowie ein kurzes Video zur einer der gestellten Fragen.
Das vollständige Interview in englischer Originalsprache finden Sie weiter unten im Beitrag.
Gekürzte übersetze Frage zum Thema „digitale Außenwerbung“:
Frage (Popp Vision):
Was sind die Vorteile von DOOH (digitale Außenwerbung) im Vergleich zu nicht-digitaler Außenwerbung?
Antwort (AI-Chart-Bot):
Digitale Out-of-Home-Werbung (DOOH) hat im Vergleich zu nicht-digitaler Out-of-Home-Werbung (OOH) mehrere Vorteile:
- Flexibilität: DOOH-Werbung bietet mehr Flexibilität und die Möglichkeit, die Anzeige in Echtzeit zu aktualisieren und zu ändern.
- Zielgerichtetheit: DOOH-Werbung ermöglicht zielgerichtetere und personalisierte Kampagnen.
- Messbarkeit: DOOH-Werbung ermöglicht eine genauere Messung der Kampagnenleistung, anhand von Daten über Zuschauerzahlen.
- Interaktivität: DOOH-Werbung kann interaktiver sein als nicht-digitale OOH-Werbung, um mit den Verbrauchern auf eine interaktivere Weise in Kontakt zu treten.
- Kosteneffizienz: In einigen Fällen kann DOOH-Werbung kosteneffizienter sein als nicht-digitale OOH-Werbung, da sie gezielter eingesetzt werden kann und einen höheren Return on Investment bietet.
- Gesteigerte visuelle Attraktivität: Digitale Anzeigen können im Vergleich zu herkömmlichen statischen Plakatwänden oft ein optisch ansprechenderes und fesselnderes Erlebnis bieten.
Insgesamt bietet DOOH-Werbung viele der gleichen Vorteile wie nicht-digitale OOH-Werbung, jedoch mit der zusätzlichen Flexibilität und Interaktivität der digitalen Technologie.
Vollständiges Interview in Englisch:
Frage (Popp Vision):
What are the advantages of dooh compared to non-digital ooh?
Antwort (AI-Chart-Bot):
Digital out-of-home (DOOH) advertising has several advantages compared to non-digital out-of-home (OOH) advertising:
- Flexibility: DOOH advertising allows for more flexibility and the ability to update and change the ad in real-time. This can be useful for campaigns that need to be adjusted based on changes in the market or target audience.
- Targeting: DOOH advertising allows for more targeted and personalized campaigns, as it can be used to deliver ads to specific locations and to specific audiences based on factors such as age, gender, and interests.
- Measurability: DOOH advertising allows for more accurate measurement of campaign performance, as it can be tracked through data on viewership, engagement, and conversions.
- Interactivity: DOOH advertising can be more interactive than non-digital OOH advertising, using technology such as QR codes, NFC, and augmented reality to engage with consumers in a more interactive way.
- Enhanced visual appeal: Digital displays can often provide a more visually appealing and engaging experience compared to traditional static billboards.
Overall, DOOH advertising offers many of the same benefits as non-digital OOH advertising, but with the added flexibility and interactivity of digital technology. Whether DOOH or non-digital OOH is more effective will depend on the specific goals and target audience of the campaign.
Frage (Popp Vision):
What should marketeers do differently when creating the content for a dooh campaign vs a non-digital ooh campaign?
Antwort (AI-Chart-Bot):
There are several key differences between creating content for a digital out-of-home (DOOH) campaign and creating content for a non-digital out-of-home (OOH) campaign that marketeers should be aware of:
- Use of video and animation: DOOH campaigns often involve the use of video and animation, which can be more engaging and attention-grabbing than static images. Marketeers should consider how to incorporate video and animation into their DOOH campaigns to create a more dynamic and visually appealing experience.
- Design for high impact: DOOH displays are often located in high-traffic areas, so it’s important to create content that is visually striking and that will grab the attention of passersby. This may involve using bold colors, strong typography, and high-quality graphics.
- Consider the viewing distance: The viewing distance of a DOOH display will depend on its location, so marketeers should consider how their content will look from different distances. For example, content that is designed to be viewed from a close distance may not be as effective when viewed from farther away.
- Use of interactivity: Some DOOH displays allow for interactivity, such as the ability to tap or scan a QR code to access additional content or to make a purchase. Marketeers should consider how to incorporate interactivity into their campaigns to create a more engaging and immersive experience.
- Use of real-time data: Some DOOH campaigns use real-time data, such as weather or traffic information, to create more relevant and timely content. Marketeers should consider how to incorporate real-time data into their campaigns to create a more relevant and engaging experience.
Overall, when creating content for a DOOH campaign, marketeers should consider the specific characteristics of DOOH displays and how to use them to create a visually appealing, engaging, and effective campaign.
Frage (Popp Vision):
Please create a punchy employer branding slogan for an industrial company that is searching for talented young engineering talent.
Antwort (AI-Chart-Bot):
„Engineering a brighter future with us“
„Build your career with us, build the world with us“
„Join our team, build your dreams“
„Engineering a better tomorrow, with you“
„Innovating for a better world, with you“
„Engineering a better future, with you“
Frage (Popp Vision):
Please create a punchy and cool advertising slogan for company selling canned ice tea as a lifestyle drink
Antwort (AI-Chart-Bot):
Here are a few suggestions:
„Drink in the moment with us“
„Savor the good life, one sip at a time“
„Refresh your lifestyle, can by can“
„Life’s a party, and we’re the thirst quencher“
„Raise your can, raise your game“
„Chill out and enjoy the ride with us“